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23-11-2006, 10:48 AM   #1

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Default 20/11/06 - NHS advertising and marketing for patients

NHS hospitals are to be allowed to advertise to attract patients for the first time under a marketing code to be published by the Department of Health. Capio Healthcare, a provider of private hospital services in the UK, has already run adverts targeted at GPs and health workers in October. The marketing code will not put a limit on the...

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