View Full Version : 20/11/06 - NHS advertising and marketing for patients

23-11-2006, 09:48 AM
NHS hospitals are to be allowed to advertise to attract patients for the first time under a marketing code to be published by the Department of Health. Capio Healthcare, a provider of private hospital services in the UK, has already run adverts targeted at GPs and health workers in October. The marketing code will not put a limit on the...

More... (http://kingsfund.blogs.com/health_management/2006/11/201106_nhs_adve.html)