View Full Version : 27/09/06 - Social marketing to address health inequalities

29-09-2006, 09:21 PM
Dr Foster Intelligence has published Reaching people: social marketing in practice, which calls on the NHS to use the latest marketing techniques to reduce public health inequalities. Aimed at decision-makers within the NHS, the report highlights the growing use of techniques that target at-risk groups with tailored campaigns designed to achieve maximum impact in key areas such as diabetes, heart...

More... (http://kingsfund.blogs.com/health_management/2006/09/270906_social_m.html)